Influence

Click to read:

Now I know why others buy!
Review added by
David Shepherd

Science and practice

Authors:
Robert Cialdini

Description:
What it says on the cover:

Over a quarter million copies sold!

How does this information [over a quarter million books sold] make you feel about the book? If even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence - in this case, the principle of social proof.

Have you ever found yourself saying 'yes' to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you arn't really interested in or to buy a candy bar that you don't really want? In this book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from furure requests.