Danny Dyer's '7 Lives' set for UK Premiere on 7th October 2011

The UK premiere of 7 Lives is tomorrow at Mile End Genesis with cast and crew in attendance. There are limited public tickets available to order from the cinema's website www.genesiscinema.co.uk.

The film will then play at several Apollo cinema sites, including Apollo Piccadilly Circus from Saturday.  7 Lives also be available on DVD and Blu-ray from Monday October 10th. For more details, visit the official website at www.7livesfilm.com.

The brand new trailer can be found here: 

Tom (Danny Dyer - The Football Factory, Dead Man Running) is a family man down on his luck and being seduced by a client at work with promises of a  'more exciting life'. On his way home one night he is attacked by a gang of hoodies who beat him to within an inch of his life. Then the real nightmare begins.

He falls into a parallel world where he lives five other lives, including a Rock Star, a homeless person, a boxer and also the hoodie that attacked him. With each 'life' representing his deepest desires and his darkest fears, Tom must fight for his life in order to get home....

Also starring Kate Ashfield (Shaun of the Dead), Martin Compston (The Disappearance of Alice Creed) and Craig Conway (Doomsday, The Tournament), 7 Lives is a cutting-edge and thrilling ride into the lives of others that will leave you breathless.