Sony Creative Software licenses proDAD Video Stabilization Technology for new Vegas Pro 10 creation suite

proDAD, developer of digital video effects plug-ins and image optimization technologies for video professionals (and aspiring professionals) today announced that Sony Creative Software has chosen to integrate proDAD's video stabilization and rolling-shutter correction technology into its award winning Vegas Pro 10 video, audio, and Blu-ray Disc creation suite.

proDAD's Mercalli video stabilization product has long been a favourite of video professionals for removing "shake" from otherwise solid video in post-production. Until now, however, video professionals could only get proDAD's video stabilization technology as a plug-in effect for NLE applications such as Sony Vegas Pro and other Windows and Macintosh NLEs. proDAD has taken its highly effective video stabilization technology and made it available in SDK form to allow software companies, including Sony Creative Software, to integrate proDAD's highly refined video stabilization and rolling-shutter correction technology into their own products. The proDAD Mercalli SDK supports HD/SD video and offers extremely fast video analysis and preview of the stabilized/corrected video based on several different stabilization "profiles" and fast rendering with minimal artifacts. The Mercalli SDK also provides effective and fully automatic "rolling-shutter" compensation which corrects the wobble, skew, and jelled distortion often introduced with CMOS-type image sensors found in some digital camcorders and DSLR cameras when they are panned quickly.

Sony Creative Software's Vegas Pro 10 is a complete video editing, audio production, and Blu-ray Disc/DVD authoring suite with advanced movie making features including Dolby Digital 5.1 surround sound mixing and encoding, video compositing, color correction, and support for professional camcorders including RED, HDV, AVCHD, and even revolutionary XDCAM broadcast formats. Its highly intuitive timeline-based workflow and helpful "show me how" tutorials make it a snap to produce stunning video productions in a few simple steps with precise creative control.

"The addition of a shaky video 'rescue' and rolling-shutter correction tool in Vegas Pro 10 gives our professional users a simple solution for removing shake and rolling-shutter distortion from otherwise great video, right on the Vegas Pro 10 timeline" said Dave Chaimson, Vice-President of global marketing for Sony Creative Software. "It's not always possible to shoot on sticks so being able to correct video footage 'post-capture' means our users can focus on capturing the action, knowing Vegas Pro 10 has the tools to make their productions shine. The proDAD solution was simply the best all-around solution we evaluated."

Information & Availability:

Sony Creative Software's Vegas 10 Pro including the proDAD video stabilization technology will be available from October 11th 2010 for £452.99 MSRP from popular Pro Video retailers/resellers or from www.sonycreativesoftware.com.

proDAD recently announced and began delivering advanced Mercalli V2 technology in new Mercalli V2 Pro plug-in solution supporting Vegas Pro 10 and other popular Windows and Macintosh NLEs. The new Mercalli V2 technology is also available for license in SDK form. Learn more about proDAD's video stabilization products and technology at www.prodad.us.

About proDAD:

proDAD is dedicated to bringing high quality video effects plug-ins and stand-alone applications to professional, hobbyist , and consumer video enthusiasts. proDAD products have won numerous awards for delivering spectacular results while being easy to use and offering exceptional value. Other proDAD products include HEROGLYPH title/trailer animation plug in, VITASCENE professional-grade video transitions, effects, and filters, and ADORAGE effects packages with over 15,000 special effects for aspiring professional video editors.