LG Electronics and DivX to Expand Strategic Alliance, Enable Future of Entertainment

DivX TV™ Platform to Stream the Best of Online Media Directly to Future LG 'NetCast' Blu-ray Disc Players and Home Theater Systems
   
DivX, Inc. (Nasdaq: DIVX), a leading digital media company, and LG Electronics, a global leader and technology innovator in consumer electronics, today announced plans for a strategic alliance to include the newly-launched DivX TV™ Internet television platform in LG's next-generation network Blu-ray Disc players and home theater systems with NetCast Entertainment Access.
   
DivX TV is a technology platform that can be embedded or implemented through a firmware update on any connected consumer electronics device at the chip level to deliver a wide variety of Internet media content and services without the need for a PC. Through the DivX TV interface, consumers can access premium Hollywood movies, Web videos, digital music services, popular social networking sites and more. The DivX TV platform also enables users to stream their own personal digital media content over a home network and offers full playback of a variety of video formats, including all DivX® videos.
   
The alliance contemplates that the new DivX TV technology will be implemented on LG's Blu-ray players and home theatre systems with NetCast Entertainment Access that enable consumers to stream content directly to their living rooms. The first DivX TV firmware update for LG NetCast Blu-ray Disc players and home theater systems is expected to be available later this year.
 
The DivX TV content lineup currently includes more than 70 channels from a variety of genres, including free Internet content as well as premium, full-length films and television shows. Content providers include Associated Press, CNET, Dailymotion, Picasa, Revision 3, Rhapsody, TED, Twitter and many more, with a number of additional content partners expected to sign on. 
"The DivX logo has become synonymous with the ability to playback high-quality Internet video on devices, and the addition of DivX TV technology to our product line enhances the value of our NetCast feature in our Blu-ray products for consumers," said Dr. Woo Paik, President and Chief Technology Officer, LG Electronics, Inc. "DivX TV offers consumers a scalable, easy-to-use and high-performance solution that brings great Internet content and services directly in their home."
 
"We are excited that LG has chosen to pioneer the roll-out of DivX TV on NetCast Blu-ray players and help usher in a new era of digital entertainment," said Kevin Hell, Chief Executive Officer, DivX, Inc. "Now, consumers can experience a wide variety of Internet media and content by simply changing channels on a remote control. LG Electronics has long been an early adopter of DivX technology across multiple categories, and our new alliance allows LG to adopt DivX TV for additional categories including HDTVs."
   
LG has shipped a diverse lineup of DivX Certified® consumer electronics products over the last five years that playback DivX video on physical media, including DVD players, Blu-ray Disc players, HDTVs, mobile phones and other devices.
   
DivX will be unveiling the DivX TV platform at a private press event at the International Consumer Electronics Show (CES) at the Moon nightclub at the Palms on January 7th, and demos of the platform will be publicly shown at the LG CES booth (Booth #8205) as well as the DivX meeting rooms in the South Hall of the convention center. For more information about LG products, visit www.lgusa.com. To learn more about the DivX TV platform, visit www.divx.com/divxtv

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